The system:
Provides you continuous web-based access to data compiled from customer interactions across multiple touch-points, and
enables you to query, plan, report, and analyze that data and the marketing campaigns it underpins.
Segment and deliver targeted messages to customer base by behavior and transactional profile.
Identify and reward customers by membership level and behavior.
Trigger, bonus offers in accordance to strategies based on products, locations, payment methods,
purchase thresholds and more.
Share customer information with your call center, Web site and campaign management tools to quickly
identify and execute revenue-building programs.